The LongPen™ solution provides real time video conferencing between fans and celebrities.
The proprietary LongPen™ Signature Solution provides the customer with an autograph that is genuine, personalized, and available on the spot.
Increase revenue by hosting celebrity appearances in your store.
The LongPen™ system can incorporate into existing IT and AV infrastructure.

Retail

In the age of online shopping, the retail industry is waging a battle to attract customers to their bricks and mortar stores. But how to attract consumers at a time when people can buy online from home?

A value-add is necessary to draw consumers back into the stores. By turning a store into destination for fan/celebrity interactions, retailers can provide an entire product experience package, resulting in increased store traffic and sell-through.

Celebrity appearances are notoriously expensive and complicated to organize due to security and travel requirements. But what could be more comfortable and secure for a celebrity than appearing in store from their home? With LongPen™ they can stay at home and reach markets they would not normally visit, maximizing their exposure and fan presence - as well as store revenues.

Usually celebrity/fan events exist only in major metropolitan centers. With LongPen™ this is no longer true. Whether a retail store, an arena, a gallery, or a convention center, LongPen™ makes celebrity events possible anywhere.

Who is LongPen™ for?

LongPen™ is for marketing and publicity professionals who require cost effective and unique autograph sessions, but are dissatisfied with the expense, time, security, and logistical requirements associated with traditional celebrity appearances.

Our product is the world's first video conferencing enabled remote signing device that allows for autograph sessions and face to face interactions between celebrities and fans. Unlike traditional publicity tours, celebrities do not travel to appearances, saving them time and eliminating greenhouse gas emissions. LongPen™ also records everything that happens over the system for later use.

We have created the required technology for long distance autograph sessions, providing high entertainment value for the audience and a high return on investment for the promoter.

Product benefits:

Extend publicity tours to secondary markets
Increase store traffic
Increase cross- and up-sell opportunities
Decrease security and logistical costs

Case study:

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Introduction:

A major U.S. book retailer needed to increase store traffic and sell-through in the face of increased online and big box competition. The client needed to do more for their customers, while watching the bottom line.

Situation:

The client had been organizing and running author events in their major metropolitan locations for years. These events draw large crowds and give fans a unique experience. However, rising travel costs, increased airport security, and author fatigue meant that book tours were limited to only the biggest cities. How could secondary markets draw crowds with top notch authors without the writers actually coming to their towns?

Solution:

Client deployed a LongPen™ Retail Solution, which included video conferencing technology, and a LongPen™ signing system. The client was finally able to attract celebrity authors to secondary markets and increase events, media attention, store traffic, sell-through, and customer satisfaction, while differentiating themselves from the competition.